Running a successful SEO campaign requires efficient project management. It’s essential to focus on tasks that deliver results rather than getting lost in a sea of endless activities. Here, we outline a 7-step framework to help you achieve that.
Setting clear goals keeps your team focused on a specific direction. For instance, if your budget allows $5,000/month for SEO, translate this into measurable results and milestones you can report on.
An attainable goal could be to increase your website’s organic traffic value. Ahrefs’ unique metric estimates the dollar value of SEO traffic.
By investing $5,000/month for six months, aim to boost your website’s organic traffic value by $30,000. While not entirely precise, it serves as a baseline for targets. Alternatively, utilize conversion data and average order value to set ROI-focused goals.
Sidenote.
If conversion data isn’t available, assume a 1% conversion rate and use the lowest-priced product/service for average order value.
Calculate the number of sales needed to break even on the SEO campaign:
# of monthly sales to break even = monthly SEO cost ÷ average order value
For instance, with a monthly SEO cost of $5,000, aim to increase organic traffic to generate 32 additional monthly sales for each month of the project.