The key to successful UX design is not just launching a website or app, but also continuous monitoring and improvement post-launch. Neglecting this crucial step can lead to missed opportunities for enhancing user experience and achieving better metrics.
Whether you’ve recently completed a website redesign or introduced a new feature in your app, the tendency is to move on to the next project. However, this common practice overlooks the importance of observing real user interactions after the launch. It’s at this stage that the true success or failure of a design is revealed.
Even if your launch appears successful, there is always room for enhancement, especially concerning conversion rate optimization. Minor adjustments can yield significant improvements in revenue, leads, or other key metrics.
Want to delve deeper into testing and improving your website? Join Paul Boag in his upcoming live workshop on
Fast and Budget-Friendly User Research and Testing, starting July 11.
Making Time for Post-Launch Iteration
To ensure effective post-launch optimization, it’s vital to allocate time for it right from the start. Build a timeline that extends beyond the launch, allowing for continuous monitoring and iteration post-launch. Divide your team’s efforts into innovation and optimization streams to balance new developments and improvements.
The next step involves pinpointing underperforming areas on your site or app that require enhancements.
Identifying Problem Points
Utilize analytics to identify high bounce rates, exit points, and low-performing conversion areas. Look beyond the most visited pages to ensure a comprehensive evaluation.
