Welcome to the most exciting time of the year for shoppers – Black Friday and Cyber Monday! These days are not only important to our customers but also crucial for Contentful. In the midst of amazing deals, the speed of our digital team and the stability of our storefront are equally vital to ensure a seamless shopping experience.
As highlighted by Ravi Raparla, Vice President of Digital Products at Saadia Group, during big shopping events like Black Friday and Cyber Monday, brands often need to update their content frequently. With composable content, they have the flexibility to make quick changes, whether it’s updating prices, showcasing promotions, or anything in between.
According to Salesforce, Black Friday 2023 generated $16.4 billion in the U.S. and $70.9 billion globally, with a significant 79% of shopping traffic occurring via mobile devices. Now, let’s dive into some impressive statistics from our Black Friday event this year:
A platform that delivers momentum
As the demand for Contentful continues to grow, our platform scales to meet the challenge. We exceeded our SLA commitments with 99.99% uptime on Black Friday, ensuring fast and reliable content delivery API response times. This means our platform is empowering our customers with the confidence to make real-time changes without the fear of disruptions.
Contentful is trusted by nearly 30% of Fortune 500 companies to deliver efficient and effective digital experiences, allowing their teams to focus on driving impactful campaigns with peace of mind. Here’s what Daniel Graupensperger from Ruggable had to say about their experience with us last year:
“With Contentful, Black Friday was stress-free and flawless. We could enjoy the holiday weekend without any worries,” he shared.
Digging into the numbers
On Black Friday, we processed a record-breaking 3.6 billion delivery requests, marking a 38% increase from the previous year. Additionally, throughout November, we handled a staggering 90 billion API calls. Our GraphQL API requests saw a surge in usage, positioning it as one of the fastest-growing Contentful APIs.
Black Friday Trends in 2023
- Ecommerce sales soared as consumers opted for online shopping to avoid crowds and catch game-day events.
- Retailers launched Black Friday specials earlier, allowing ample time for deal-hunting.
- Consumers focused on buying holiday gifts like jewelry and apparel, while furniture and furnishings sales lagged behind.
- Restaurant sector saw a boost as families gathered for holiday meals.
Focus on what’s important for your business
Our success story continues to thrive, offering brands like Saadia Group, Rapha, ASICS, The ALDO Group, Shiseido, and Ruggable the enterprise-ready technology they need. These milestones reflect our commitment to delivering exceptional digital experiences for our customers, allowing them to focus on core business objectives.
Our Marketplace provides additional flexibility with apps and integrations that enhance our content platform capabilities and address customer needs. As we move forward, we are excited to unveil new products, features, and innovations that will break even more records. Join us on this journey!