When it comes to SEO strategies, XML sitemaps play a crucial role in optimizing your site for search engines. Recently, both Google and Bing have emphasized the importance of utilizing the lastmod (last modified) tag in XML sitemaps to improve crawling and indexing.
Understanding the lastmod tag in XML sitemaps
The lastmod tag in an XML sitemap indicates the last date a specific page on your website was updated. This information helps search engines identify pages with fresh content and prioritize them for crawling.
The scenario prior to the emphasis
Prior to the recent emphasis from major search engines, many site owners either ignored or misused the lastmod tag. Inconsistencies in its usage led to inefficiencies in crawling and indexing updated content.
Recent guidance from Google and Bing
- Google: Recent guidelines from Google stress the importance of accurately using the
lastmodtag for better crawling and indexing. - Bing: Bing also highlighted the critical nature of the
lastmodtag in XML sitemaps for accurate content update reflection.
The renewed focus on the lastmod tag is aimed at improving crawl efficiency and supporting environmental sustainability by reducing search engines’ computational resources.
Significance of the lastmod tag for SEO
XML sitemaps are essential for SEO as they help search engines discover and index your website’s content efficiently. The lastmod tag ensures that fresh content is quickly re-crawled, maintaining your site’s visibility in search results.
By adhering to best practices and utilizing tools like Yoast SEO, you can improve crawling efficiency, achieve better indexing, and enhance user experience on your site.
Implementing the lastmod tag the right way
Follow best practices such as updating the lastmod date only when necessary, automating with caution, and regularly monitoring and reviewing your sitemap for accurate dates.
Yoast SEO’s support for lastmod
Yoast SEO seamlessly integrates the lastmod tag into XML sitemaps, ensuring search engines are aware of recent updates. By using Yoast SEO, you can keep your site’s sitemaps up-to-date and in line with the latest recommendations from Google and Bing.
Closing thoughts on lastmod support
Adhering to the recommendations from Google and Bing regarding the lastmod tag can enhance your site’s SEO performance. By implementing these practices, you can ensure prompt discovery and indexing of fresh content by search engines.
Edwin is a strategic content specialist with years of experience in web design.
