Hack The Box leveraged the power of Ahrefs to revolutionize their SEO strategies and achieve remarkable results. One of their major accomplishments was a staggering 600% increase in keywords ranking on the first page of Google within just 4 months.
Additionally, they accomplished a remarkable 211% Year-on-Year increase in global ranking on the first page of Google for relevant keywords:
“Ahrefs is the top content marketing and SEO tool for tracking and improving SEO performance. I’ve tried plenty of tools, and this is the closest thing to an ‘SEO marketing Swiss Army Knife.’”
About Hack The Box
Hack The Box: the Cyber Performance Center, provides a human-first platform to create and maintain high-performing cybersecurity individuals and organizations. They work with business and tech leaders to develop their workforce with plans aligned with cybersecurity organizational objectives.
Problem: Multiple product lines lead to SEO complexity
Hack The Box faced the challenge of managing and tracking organic performance across various product lines aimed at different customer segments, ranging from beginner-friendly cybersecurity courses to advanced platforms for professionals.
To address this complexity, they needed a single solution to monitor different topic clusters, landing pages, target audiences, and ensure technical soundness in their content resources.
They decided to opt for a comprehensive tool like Ahrefs to streamline their SEO performance monitoring.
Solution: Choose Ahrefs for comprehensive feature coverage that handles complexity well
“We’ve used Similarweb & Semrush in the past alongside Ahrefs. When I joined the company as Content & SEO manager in May 2022, I analyzed all the platforms and decided to keep Ahrefs over all the other competing solutions. It offered the most comprehensive list of tools that would help align ‘product-led’ content marketing, SEO, and even PR reporting efforts using DR/backlink reporting.”
According to Hassan, Ahrefs provides the top 3 tools that are instrumental in Hack The Box’s success:
1. Keywords Explorer – to find valuable content and business opportunities
Hack The Box utilizes Keywords Explorer to support content creation, optimize on-page SEO, and provide overall SEO support for their teams. Hassan appreciates Ahrefs’ feature of storing and comparing historical SERPs, which helps them outrank competitors effectively.
2. Rank Tracker – to consistently monitor keyword rankings across all product lines
The Rank Tracker tool enables Hack The Box to monitor keyword rankings for various content types, allowing them to prioritize content refreshing and investigate sudden drops in ranking effectively.
3. Site Audit – to maintain their website’s technical health with ease
Site Audit simplifies technical audits for Hack The Box, helping them identify and prioritize technical issues swiftly to ensure their website’s technical SEO health is optimized.