Unlocking the Power of Composable Content: A Storylines Recap
Bringing a Global Platform to Life in Six Months
Traditional rip-and-replace projects are becoming rare in the digital world, as evidenced by the work of UNRVLD, a digital experience and technology agency, on the LIV Golf project. UNRVLD partnered with LIV Golf to build a fan engagement platform, live streaming capabilities, an eCommerce storefront, and more within just six months.
LIV Golf presented an exciting challenge, akin to a billion-dollar startup, with ambitious goals but only a concept in mind. UNRLVD spearheaded the project with agility and composable technology platforms, using MACH architecture and Contentful as a foundational component.
Tom Dougherty, Chief Growth Officer at UNRLVD, emphasized the importance of technology selection in meeting tight deadlines. The team strategically built a tech stack to deliver a minimum viable product, setting the stage for a successful launch at a rapid pace.
Empowering Brand Experiences with Composability
Storylines London showcased the power of impactful synergy and digital storytelling through a customer panel featuring M&S, F1, and Unmind. Brands are embracing composable content models to deliver personalized, engaging experiences that resonate with their audiences.
At Unmind, content is “spicy” and mission-driven, focusing on mental health and well-being through storytelling. M&S prioritizes maintaining the heritage of its brand across multichannel touchpoints, ensuring consistent storytelling for customers. F1 leverages digital storytelling to engage fans by sharing behind-the-scenes stories and social content.
Composable content models unlock innovation for brands like M&S and Unmind, enabling personalized journeys and a balance between functional and inspirational content.
Connecting Globally through Composable Content
Localization and personalized content are key to engaging a global audience. Irene Nicolau-Requena, Director of Business Development at Translations.com, highlighted the importance of language and cultural relevance in digital experiences. By optimizing content for local search engines and prioritizing translation efforts, brands can effectively communicate with diverse audiences.
When it comes to content localization, understanding the value and impact of each piece of content is crucial. Businesses can prioritize translation efforts based on factors like visibility, shelf-life, and engagement to maximize resources effectively.
Storylines: The Future of Composable Content
The Storylines Tour brought together a community of innovators and storytellers to explore the evolving landscape of digital experiences. Composability is not just about technology; it’s about enabling powerful, immersive brand stories that resonate with audiences.
Contentful’s composable content platform empowers teams to create dynamic, personalized experiences in real-time, across all channels. By embracing composable content, brands can achieve scalability, innovation, and success in today’s digital ecosystem.
Join Us for the Next Chapter
Missed out on NYC, Paris, and London? Don’t worry! The Storylines Tour continues to Silicon Valley and Berlin, where industry experts will share their insights on cutting-edge storytelling strategies. Book your spot now and stay tuned for more innovative content and experiences.
*Editor’s note: statements made by speakers and panelists have been edited for clarity.