Creating top-notch content is no easy feat. It requires a significant investment of time, effort, and resources.
However, with the power of content repurposing, you can take your content to the next level.
Content repurposing involves reusing all or parts of existing content by changing its format, such as turning a blog post into a video. A great example is converting a video on holiday SEO into a blog post.
![We repurposed our video into an article](https://ahrefs.com/blog/wp-content/uploads/2024/06/we-repurposed-our-video-into-an-article.jpg)
There are two main reasons to repurpose content:
- Reach more people: Repurposing content allows you to reach different audiences by adapting it to various formats like videos, blog posts, etc.
- Save money: Repurposing existing content requires fewer resources compared to creating new content from scratch.
To maximize your content repurposing efforts, follow these steps:
1. Embrace the ‘zero-click’ mindset
Content repurposing is a form of content distribution where you share valuable insights across multiple channels, aiming for the idea to stick in your audience’s minds.
Focus on providing standalone value without the need for clicks to drive the main idea home.
For instance, repurposing blog posts into videos can engage a different audience segment.
Embracing zero-click content helps increase brand visibility across various platforms.
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