Meet the professor of video games
To engage audiences in the story — and make them a part of it — requires an intimate understanding of customer communities. Dr. Kris Alexander, known as the “professor of video games” at Toronto Metropolitan University, emphasized this point during our documentary and his keynote at Storylines. To fully appreciate his insightful perspective, experiencing it in person is a must…
At the event, notable customers and partners, such as Audible, Google, and KFC, showcased their innovative approaches to digital storytelling, sparking meaningful conversations on success strategies and brand transformation.
Interacting authentically with stories that matter
Our VP of Content and Experiences, Dina Apostolou, emphasized the power of storytelling through her involvement with the American Cancer Society. This focus on human narratives has shaped Contentful’s storytelling journey, aligning content creation with audience engagement for lasting connections.
Becoming an organization that tells stories that stick
Justin Thomas from Kraft Heinz highlighted the importance of transitioning to a storytelling organization to create memorable customer experiences. By leveraging the principles of storytelling — knowing the audience, building characters, consistency, and meaningful connections — Kraft Heinz paved the way for proactive brand growth.
Designing a story that’s accessible and enjoyable for everyone
Wunderman Thompson emphasized accessible design as a crucial aspect of storytelling, offering insights on integrating accessibility into digital experiences. By promoting accessible design practices and utilizing innovative tools, brands can enhance inclusivity and creativity in their storytelling.
Lifting and shifting a single story to build unique experiences
TaskRabbit shared its personalized content strategy for engaging users across various regions, emphasizing the importance of content personalization and localization. With a tailored tech stack, TaskRabbit crafts unique digital experiences for its diverse customer base.
Making digital magic to spark a lifetime of brand affinity
Brands like Audible, Google, and KFC have embraced innovative storytelling practices to foster long-lasting customer relationships. By weaving narratives that resonate with customers and provide value beyond products, these brands invite customers to be part of their community.
Closing one chapter and moving to the next
The Storylines event in New York sparked engaging discussions around storytelling and brand transformation, setting the stage for future events in the Storylines Tour. Attendees explored storytelling insights and shared ideas to enhance their storytelling skills and business strategies, continuing the productive dialogue.
Join us at an upcoming Storylines Tour event near you to delve deeper into storytelling trends and best practices. Save your seat for the next event in Silicon Valley on Oct. 5 and Berlin on Oct. 19 to explore new insights and connect with industry experts.
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