How Fospha and Snap are Revolutionizing eCommerce Measurement
Fospha and Snap have joined forces in a game-changing partnership aimed at empowering eCommerce advertisers to better measure the impact of their Snapchat campaigns. This collaboration comes at a crucial time when measuring the true effectiveness of impressions-led advertising has become increasingly challenging due to evolving privacy regulations.
Addressing the Measurement Dilemma
Traditional click-tracking methods often fall short in capturing the full value of upper-funnel activities. According to a recent study by Fospha, these methods miss out on a staggering 74% of sales generated from impression-based media. Brands that neglect higher-funnel activities like Snapchat tend to incur higher acquisition costs and lower returns on advertising spend.
However, Fospha’s latest report highlights Snapchat as a key growth channel for brands, with a remarkable 504% increase in ROAS from 2022 to 2023. This growth trend underscores the potential for brands to capitalize on Snapchat’s strong performance even at higher spending levels.
During Snap’s Q4 2023 earnings call, CEO Evan Spiegel emphasized the company’s commitment to enhancing performance for advertising partners in 2024. Fospha’s data aligns with this vision, showing a steady rise in Snap’s ROAS following updates to its performance products. The partnership between Fospha and Snap underscores their shared goal of empowering brands to enhance attribution capabilities, identify growth opportunities, and maximize returns on their advertising investments.
Why Choose Fospha?
Fospha is at the forefront of a groundbreaking approach to cross-channel digital marketing measurement. Their no-code implementation ensures clients go live within 2 to 3 weeks, with a year of full-funnel performance data modeled, including impressions, clicks, and zero-party data, all while upholding strict privacy standards without using personal user data.
Sam Carter, CEO of Fospha, expressed his excitement about Snap certifying Fospha as a key partner, emphasizing their mission to empower eCommerce brands to make informed spending decisions. Carter added, “Our product unveils the untapped potential for brands in paid social media, with Snapchat showing promising results based on our advertiser data. Collaborating with Snap to help retailers unlock this potential is truly exhilarating.”
To learn more about how Fospha and Snap can elevate your eCommerce measurement strategies, reach out to Fospha or your dedicated Snapchat account manager for further information.