Composable technology: Delivering innovation, scale, and speed
At Storylines Silicon Valley, Contentful took center stage showcasing its composable content platform that drives innovation, scaling, and speed. The day kicked off with Dina Apostolou, VP of Content and Experiences at Contentful, setting the tone with welcome remarks.
Following this, Mairead O’Donovan, Chief Product Officer at Contentful, and Satya Krishnaswamy, VP of Product Management at Contentful, touched upon the latest features launched during the Contentful Launch Event, providing insights that can be explored further in this post.
The event also shed light on Contentful Professional Services, focusing on leveraging the platform to enhance brand presence regardless of the team’s size. Aubrie Hill and Rob Remmington delved into how Contentful streamlines content management, highlighting features like localization, generative AI tools, workflows, and presence indicators to enhance collaboration and eliminate communication gaps.
Get personal: Speaking directly to your readers (and users)
Personalization became a key discussion point at Storylines, with Ring sharing insights on enhancing customer experiences through personalization and localization across emails. Alison Dreiblatt, Head of Ecommerce at Ring, emphasized the importance of delivering tailored content to engage users effectively.
Collaborating with the right partners like Valtech can facilitate effective personalization implementations. Todd Harris, SVP of Global Strategic Alliances at Valtech, highlighted the significance of MACH architecture and composable content in digital agency transformations, showcasing how technologies like LEAP simplify the transition to more agile tech stacks.
Twilio Segment explored deeper insights into personalization strategies, emphasizing the importance of delivering relevant content to enhance user experiences effectively.