When it comes to driving online traffic, nothing beats the quality of SEO traffic. Compared to other sources like PPC, affiliates, emails, and SMS, SEO traffic tends to have higher average time on site, lower bounce rates, and better conversion rates. Users coming from organic search are more likely to make informed decisions, leading to higher conversions and more qualified customers.
While SEO can take months or even years to gain top positions on Google, there are ways to access high-quality SEO traffic without ranking your own website. In this blog post, we’ll explore how you can tap into SEO traffic even if your site doesn’t rank.
Explore Page 1 Opportunities
Instead of solely focusing on optimizing your own website, consider collaborating with websites already ranking on page 1. Whether it’s price comparison sites, news sites, or individual brands, there are opportunities to partner with them to leverage their existing traffic.
Justine Gray, founder of online mortgage broker Deedle, emphasizes the freedom small brokers have in implementing SEO strategies compared to larger institutions. By collaborating with established sites, you can access quality SEO traffic and reach a wider audience.
Utilize Top 10 Lists
Top 10 lists have a significant advantage in Google rankings, especially in industries like casinos and technology. Creating or partnering with sites that feature top 10 lists can help you gain visibility and attract SEO traffic.
Sithara Ranasinghe, co-founder of health insurance site MediCompare, highlights the preference Google has for impartial comparison lists. By leveraging the authority of existing sites with top 10 lists, you can secure multiple positions on page 1 and drive more SEO traffic.
Consider Price Comparison Sites
Price comparison sites have become popular for various products, from mortgages to tech gadgets. Mark Gomer of Proper Finance notes the SEO advantages of price comparison sites due to their broad product range and potential for backlink building.
By partnering with price comparison sites, businesses can tap into SEO traffic for specific products or services, regardless of their individual rankings. This collaborative approach can benefit both the site and the partnering companies.
Tap into High-Domain News Sites
High-domain news sites serve as link magnets, attracting backlinks and strengthening their authority. Richard Allan, founder of funding platform Capital Bean, explains how leveraging news sites’ domain authority can lead to quick Google rankings for targeted keywords.
By publishing content on reputable news sites, businesses can expedite their SEO efforts and achieve faster rankings on Google. This strategy allows companies to benefit from the news site’s authority and reach a broader audience.
Final Thoughts
SEO traffic offers exceptional quality and value, but acquiring top rankings can be time-consuming and unpredictable. However, by exploring partnership opportunities with high-ranking sites and utilizing their domain authority, businesses can secure multiple positions on page 1 and maximize their SEO traffic.
Why settle for one position on page 1 when you have the potential to occupy several? With strategic collaborations and leveraging existing authority, businesses can access premium SEO traffic and achieve greater online visibility.