Google offers a range of free tools that can help you enhance your website, but two stand out for site improvement: Search Console and the Rich Results Testing Tool. Search Console provides valuable insights into your site’s performance in search engine results pages (SERPs) and helps identify errors and areas for improvement. On the other hand, the Rich Results Testing Tool helps determine if your pages qualify for rich results, such as highlighted search listings like product and event listings.
Rich results play a crucial role in today’s digital landscape. By incorporating structured data into your site, you can potentially secure a highlighted listing in the SERPs, giving you a competitive advantage and attracting more clicks. Targeting rich results can be beneficial for various types of content and websites.
While this post won’t delve into the intricacies of adding structured data to your site, we’ll focus on verifying your eligibility and improving your chances. Google’s Rich Results Testing Tool allows you to assess your pages for valid structured data and potential eligibility for rich results. It provides insights into which rich results your page qualifies for and offers a preview of how they would appear in search results.
Using the Rich Results Testing Tool is simple. You can test a specific URL or a piece of code, choosing between a smartphone or desktop crawler for analysis.
Working with structured data code
If you paste a piece of JSON structured data into the code field and run the test, you get the same results as the URL option. However, you can now also use the code input field to edit your code to fix errors or improve the structured data by fixing warnings.
Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
