Are you looking for a social platform that offers unique opportunities for marketers and brands? Look no further than Pinterest!
While it may not have the same reach as Facebook or Instagram, Pinterest’s focus on visual discovery and inspiration sets it apart in the social media landscape.
With active and engaged users who are ready to take action, Pinterest is a powerful platform for businesses looking to connect with their audience.
Let’s delve into some fascinating facts and statistics that highlight Pinterest’s potential in 2024.
Pinterest Overview
1. Pinterest boasts over 518 million global active users, making it the 15th most-used social platform in the world.
2. Users spend an average of 1 hour and 45 minutes on the Pinterest Android app each month.
3. About 27.3% of Pinterest Android users open the app daily, showcasing high engagement levels.
4. The average user opens the Pinterest app a whopping 48 times per month.
5. In the US, Pinterest ranks as the seventh most-visited social network with 266 million monthly visits in April 2024.
6. Among monthly US visitors, 62.5% use desktops to access Pinterest.
7. US users spend an average of 11 minutes and 25 seconds per visit on Pinterest.
8. Pinterest is the 28th most searched query globally, highlighting its popularity.
9. Gen Z rates Pinterest highly for promoting well-being metrics like “self-worth, belonging, and purpose.”
Pinterest Company Background
10. Founded in 2010, Pinterest evolved from an app called Tote and is now led by CEO Bill Ready.
11. The company is headquartered in San Francisco with a team of over 1,000 employees.
Pinterest Financial Performance
14. With a market cap exceeding $28 billion, Pinterest continues to show strong financial performance.
15. In Q1 of 2024, Pinterest reported a 23% year-over-year revenue increase, reaching $740 million.
16. In 2023, Pinterest generated over $3 billion in revenue.
Pinterest User Statistics
17. Pinterest boasts 518 million monthly active users in 2024, with more than 40% being Gen Z.
18. In the US and Canada alone, Pinterest has 98 million monthly active users.
19. Europe contributes 140 million monthly active users to Pinterest’s global reach.
20. The remaining 279 million users are spread across the world.
21. Women make up 79.5% of Pinterest’s user base.
22. In the US, 35% of adults use Pinterest, with higher usage among women.
23. Women are significantly more likely to use Pinterest than men in the US.
24. The majority of Pinterest users fall in the 25-34 age group.
Pinterest Statistics By Location
26. The US leads as the largest audience for Pinterest, with over 90.1 million active users.
27. Globally, Pinterest has a significant user base, with countries like Brazil, Mexico, and Germany showing strong engagement.
Pinterest Advertising
28. Advertisers can reach 317 million users on Pinterest in 2024, with a focus on new product discovery.
29. Many users visit Pinterest to find and explore brands and products, making it an ideal platform for advertising.
30. A high percentage of users engage with brands and products on Pinterest, leading to increased web traffic and ad impressions.
Pinterest Content and Engagement
39. Users save 1.5 billion Pins weekly, showcasing the platform’s engagement levels.
40. Pinterest is the go-to platform for users starting new projects, with 85% relying on it for inspiration.
41. The majority of users view Pinterest as a positive online space.
42. Users actively shop on Pinterest, with 85% making purchases directly from Pins.
Most Followed Pinterest Boards
44. Explore some of the most followed Pinterest boards, featuring top influencers and brands with millions of followers.
Feeling inspired to dive into the world of Pinterest marketing? With its engaged audience and potential for brand visibility, Pinterest offers endless possibilities for businesses looking to grow in 2024.
Ready to tap into Pinterest’s marketing potential? Follow these stats and insights to make the most of this dynamic platform!
For more insights and resources, check out Pinterest’s business tools and advertising options.
Featured Image: Kaspars Grinvalds/Shutterstock