Monolithic vs. Composable Digital Experience Platforms
CMSWire’s DXP Market Guide 2024
defines a DXP as an integrated set of core technologies whose goal is to support the creation, management, delivery, and optimization of customized digital customer experiences. They distinguish between classic or traditional DXPs that are monolithic and composable DXPs that are an integrated ecosystem of solutions that work together cohesively.
According to CMSWire, every DXP solution is shifting towards a composable model, making it challenging for buyers to identify true composable DXPs with all their benefits.
What is a Monolithic DXP?
Monolithic DXPs are all-in-one suite systems that offer centralized experience creation and delivery. These systems rely on one vendor or a limited selection of supplementary tools. Companies like Sitecore or Adobe typically offer monolithic DXPs, which grow through acquisitions and may lack cutting-edge capabilities for delivering impactful experiences at scale.
What is a Composable DXP?
A composable DXP allows businesses to select capabilities from multiple vendors, creating a tailored solution. Instead of being tied to a single vendor, companies can choose the best content management, A/B testing, personalization, and analytics tools via APIs. This approach offers more flexibility, innovation, and agility in delivering engaging digital experiences.
Components of Composable DXPs
Composable DXPs vary based on business needs and typically include content solutions, search, personalization, and customer data platforms. This flexibility allows one platform to serve various customer journeys, personas, and stakeholders effectively.
Benefits of Composable DXPs
Composable DXPs offer unmatched flexibility and scalability, enabling companies to react quickly to market changes. With modular architectures, these platforms enhance orchestration for improved customer experiences, increase agility, and leverage automation for speed and productivity.
Wrapping Up
Are you ready to embrace a composable approach for your digital experiences? Discover the power of agility and flexibility with a composable DXP and unlock new possibilities for your business. Take the next step towards building impactful digital experiences by partnering with industry leaders in composable content platforms. Request a personalized consultation today to explore the endless opportunities that a composable DXP can offer.