Changemakers Set the Stage for the Future of Content
Humans have an innate inclination towards stories of transformation and growth. Whether it’s in the realms of sports, film, business, or any industry, we seek out narratives that inspire and offer a roadmap for personal and professional change. While Contentful technology plays a crucial role in enabling these transformations, it is the changemakers who are truly shaping the future of content.
Every powerful narrative is rife with conflict, and for these changemakers, challenges often stem from outdated technology, traditional mindsets, and a lack of innovation in content strategies. The new storytellers have all encountered obstacles and have had to rely on their creativity to overcome them. In today’s fast-paced digital landscape where content is king, organizations require individuals with fresh ideas, innovative thinking, and the ability to adapt to new ways of working.
This spring, we introduced an exclusive ebook titled “The Art and Science of Content,” where we delve into the intricacies of managing, using, and repurposing content in a manner that aligns with the demands of modern cross-platform, multi-channel, customer-centric experiences. This has given rise to a new industry category known as “composable content.”
Achieving Brand Excellence through Unified Platforms
In our upcoming series, Contentful shines a spotlight on individuals with grand visions and concrete strategies for enhancing their brand’s digital presence. These trailblazers understand that the key lies in the synergy between developers and marketers, where collaboration paves the way for transformative experiences.
Justin Thomas of Kraft Heinz, Abby McInerney and Nate Cook of Audible, and Ashley Travis of KFC Global are the epitome of the New Storytellers who are ushering in a new era of innovation. They are not merely following trends but are breaking boundaries and embracing novel approaches to drive their companies towards success. Their stories are not just inspiring but also instrumental in showcasing the power of merging creativity with technology.
From revolutionizing how a household brand like Kraft Heinz tells its digital story to creating immersive experiences for global audiences at Audible, these visionaries are redefining what it means to connect with consumers in a meaningful way.
Blueprint for Transformation
Through platforms like Contentful, brands like KFC, Audible, and Kraft Heinz are crafting dynamic digital experiences that captivate and engage their audiences like never before. These pioneers understand the significance of a unified platform in achieving brand excellence.
With over 4,000 brands already leveraging Contentful to deliver impactful experiences at scale, the landscape of digital storytelling is undergoing a significant shift. Stay tuned as we unveil the stories of KFC, Audible, and Kraft Heinz in a series of six high-impact episodes, each showcasing the power of content transformation.
If you’re eager for more inspiration and keen to explore how the art of storytelling can be a catalyst for change within your organization, be sure to check out our documentary “The new art and science of storytelling: A look at the future of content.”