Understanding Replatforming: A Guide to CMS Transformation
Replatforming, in simple terms, refers to the process of migrating from an outdated system to a newer, more advanced system. This shift typically involves moving from a legacy system, which may be monolithic or on-premise, to a modern, cloud-native, microservices architecture.
When discussing CMS replatforming, the focus is on transitioning from various, channel-specific CMS solutions to a unified content platform capable of managing and delivering content across all digital touchpoints. Consolidating fragmented content not only streamlines content management across channels but also unlocks new functionalities, facilitating complex use cases such as omnichannel experiences.
Differentiating Replatforming from Rehosting and Refactoring
Before delving further, it’s crucial to clarify terms that are sometimes confused with replatforming, especially in the context of transitioning to a new platform as part of a cloud migration strategy.
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Rehosting: Involves shifting an on-premises application to a cloud environment like Amazon Web Services (AWS).
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Refactoring: Entails optimizing an existing codebase without altering front-end functionality.
At its core, replatforming enhances functionality by transitioning to a new platform, while rehosting and refactoring aim to optimize the operational aspects of an existing application.
The Case for CMS Replatforming: Why Make the Shift?
Businesses accumulate multiple CMS solutions as they expand into different digital channels, regions, and brands. The proliferation of disparate CMS platforms eventually reaches a tipping point where managing content efficiently becomes challenging due to siloed content.
In essence, there are three key reasons to consider CMS replatforming:
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Streamlined operations: Overcoming the slowdown caused by multiple CMS platforms and siloed content.
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Meeting business needs: Addressing requirements that the current CMS cannot fulfill.
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End-of-life system: Upgrading from a legacy system that is reaching obsolescence.
The tipping point varies for each organization. For instance, Vodafone UK consolidated six CMS systems by migrating to Contentful. Other companies discover the inefficiencies and high costs associated with managing content across legacy platforms or realize that their current systems lack the capabilities required for innovative use cases.
Unlocking the Benefits of CMS Replatforming
Transitioning from legacy CMS solutions to a modern content platform offers more than just consolidation. It introduces a new operational paradigm for content creators, marketers, and developers, catalyzing transformative changes within the organization.
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Attract and retain top talent: By offering developers the freedom to work with their preferred tools on a modern, language-agnostic platform, companies can stand out in the competitive talent landscape.
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Accelerate time to market: Simplifying collaboration between content teams and developers enhances agility, enabling quick responses to market dynamics.
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Reduce costs and enhance ROI: Transitioning to a composable content platform eliminates the need for costly upgrades, boosts scalability, and leverages cloud benefits to optimize operational costs.
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Empower teams to innovate: Automation of routine tasks and the streamlining of workflows liberate developers and content creators to focus on value-adding activities that drive business growth.
Overcoming the Misconceptions of CMS Replatforming
The evolution of composable technology has significantly reduced the perceived risks associated with traditional replatforming approaches. Migrating to a composable content platform like Contentful offers a gradual, low-impact transition method, diverging from the conventional rip-and-replace mentality.
Safeguarding the Transition with Composable Content Platforms
Replatforming to a composable content platform, such as Contentful’s Composable Content Platform, allows seamless integration with existing tools and facilitates a phased approach to migration. This versatile strategy ensures a smooth shift from legacy systems to modern platforms without disruption.
Facilitating Faster Time to Value
Embracing a step-by-step migration methodology mitigates risks and expedites the realization of business value. Companies can witness immediate benefits as they transfer use cases to the new platform, fostering an iterative process that optimizes returns over time.
Ensuring Cost-Effectiveness with Composable Tools
Transitioning from monolithic suites to microservices may raise concerns about cost efficiency. However, a thorough cost-benefit analysis conducted by a major retailer highlighted the substantial ROI gained by adopting Contentful’s Composable Content Platform. The transition not only paid for itself quickly but also bolstered revenue, productivity, and customer experience.