Cross-border Localization and Composable Content: Simplifying Your Global Marketing Strategy
In today’s global marketplace, the importance of localizing content cannot be overstated. According to a recent survey, 84% of marketers agree that localizing content has a positive impact on revenue growth. With brands and manufacturers eager to reach customers in multiple markets through various touchpoints, the need for cross-disciplinary teams and flexible applications is more critical than ever.
However, implementing cross-border localization seamlessly can be a challenge. Traditional methods, such as delivering translations in one batch for a global rollout, can lead to delays and inefficiencies. That’s where composability comes in, offering a future-proof solution that allows for simultaneous or asynchronous deployment of translations.
Crafting a Successful Localization Strategy with Contentful
When it comes to localization in Contentful, there are two main approaches: field-level and entry-level. Field-level localization provides a centralized view for editing content in multiple languages but lacks the flexibility to publish translations independently. On the other hand, entry-level localization breaks down content into granular components, allowing for reusability and individual publishing.
At Incentro, we understand the challenges of managing localization workload, especially for organizations operating in multiple markets. That’s why we developed the Incentro Publication Manager, an extension that enables asynchronous publishing of localized content in Contentful. This tool empowers content teams to launch campaigns in specific languages without waiting for all translations to be ready, streamlining complex content operations.
Maximizing Control and Efficiency with the Incentro Publication Manager
The Incentro Publication Manager provides content editors with maximum control over the localization process, allowing for fast go-to-market time and seamless collaboration between teams. By combining the benefits of field-level visibility and entry-level asynchronous publishing, this integration offers a comprehensive solution for global content management.
If you’re looking to simplify your localization strategy and accelerate your digital content delivery, the Incentro Publication Manager is the tool for you. Download the free version from the Contentful Marketplace, explore the documentation, or reach out to our team for personalized assistance.
Get Started Today
At Incentro, we specialize in Contentful implementation and solving organizational complexity. Let us help you streamline your localization process and achieve your global marketing goals. Download the app, check out our documentation, or contact us for more information.
Don’t wait—unlock the power of composable content and take your global marketing strategy to the next level with Incentro!