Can developers and marketers work within the same platform?

Transitioning from traditional CMSes to headless CMSes posed challenges for marketers, who had to adapt to structured content at a field level. The shift meant relying on developers for content management, leading to delays and inefficiencies. However, new content platforms now offer a solution that caters to both technical and non-technical users.

Platforms like Contentful Composable Content Platform provide visual interfaces for marketers and content creators, enabling them to work seamlessly alongside developers. This integration allows for easier content management and sharing across channels without sacrificing usability.

Get the benefits of composable content without giving up the tools you love

Composable content eliminates complexities in orchestrating content across systems, making content creation and management more efficient. With customizable workflows and approval processes, organizations can empower content creators to make updates directly without constant developer support.

By structuring content in a way that facilitates easy reuse and updating, composable content platforms enhance personalized content delivery and multi-channel distribution. These platforms revolutionize the way marketers engage users and maintain content consistency.

The power of composable content combined with familiar features

Newer platforms offer visual editors, customizable workflows, and intuitive interfaces that cater to the preferences of marketers and content creators. By incorporating guardrails and guidelines, non-technical team members can explore the platform’s capabilities without the fear of making critical errors.

Use guardrails to empower — not restrict — users

Strategic guardrails create a safe environment for users to experiment and innovate without the risk of breaking essential components. These guardrails ensure content integrity while allowing individuals to explore new possibilities within the platform.

By implementing safeguards that prevent accidental errors and facilitate easy reversals, organizations can encourage creativity and efficiency among their teams without compromising content quality.

Strategic workflows and guardrails unlock new capabilities

Customizable interfaces, workflows, and guardrails empower non-technical users to leverage modern content platforms effectively. By granting broader access to content creation and management, companies can enhance collaboration and content delivery across various channels.

Make content more personalized and authentic

Guardrails facilitate authentic and personalized content creation by enabling individuals to tailor their messaging while adhering to brand guidelines. By implementing varying levels of strictness based on content type and channel, organizations can maintain consistency while fostering creative expression.

Easily update content in multiple places

A composable approach to content simplifies content updates across multiple channels, ensuring consistency and accuracy. With efficient workflows and approval processes, organizations can swiftly adapt content to reflect changing circumstances, maximizing their responsiveness and agility.

Coordinate and schedule large campaigns and content refreshes

Structured workflows and guardrails facilitate seamless content transitions during large-scale campaigns and seasonal updates. By enabling teams to collaborate on content creation and approval in advance, organizations can optimize their content strategy and engagement with minimal disruptions.

New platforms make composable content accessible to everyone

Composable content platforms like Contentful empower marketers, creatives, and developers to collaborate effectively within a unified environment. By offering a blend of user-friendly features and granular governance controls, these platforms enable diverse teams to optimize their digital content delivery without relying solely on technical expertise.