June 10, 2024
Arranging content in an easily accessible way is the backbone of any user-friendly website. A good website will present that information well while conveying a coherent brand identity. A great site will go one step further to create an emotional response in the user.
In this collection, we showcase how different elements can be used to create an emotional response from users. From color choices to typeface selection, each website has a unique approach that resonates with its target audience.
For example, Beech, a strategy and creative agency, repositioned itself to work exclusively with non-profit organizations, reflecting this mission in its modern and bold website design. On the other hand, the 855-HOW-TO-QUIT helpline uses minimalist style elements inspired by pill attributes to convey its message effectively.