When it comes to defining an “ecommerce” company, opinions vary. Does it only encompass companies that sell their own products, or does it also include platforms and technology providers that support those sellers?
According to Similarweb, the category of “Ecommerce & Shopping” includes retailers, marketplaces, and tech platforms. Let’s take a look at Similarweb’s estimates of the most popular sites in this category.
In May 2024, Amazon.com stood out as the most visited ecommerce site globally, with a whopping 2.3 billion visits. Following closely behind was eBay with around 708 million visits.
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A closer look at the data reveals Amazon.com’s strong hold in the United States market.
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In China, Taobao took the lead as the most popular ecommerce site with 132 million visits in May 2024.
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Over in the United Kingdom, Amazon.co.uk claimed the top spot as the most visited ecommerce site, with Ebay.co.uk following closely behind.