Exciting News: Zooplus to Launch its Own Marketplace!
Attention all pet owners! The popular German online pet supply store Zooplus has some exciting news to share. They are gearing up to launch their very own marketplace, which will allow them to expand their product range even further. The marketplace is set to make its debut in November, although the specific regions where it will be available are still under wraps.
For those who aren’t familiar, Zooplus is an online store that offers a wide range of pet supplies, from toys to food and everything in between. Earlier this year, they introduced a subscription model in 8 markets to help customers automate repeat purchases, such as pet food, and customize shipping frequencies. They had plans to expand this model to 20 European markets, showing their dedication to serving pet owners across the continent.
Mark your calendars: November is Marketplace Month!
Just recently, Zooplus CEO Geoffroy Lefebvre announced that they are in the works to launch their very own marketplace. The marketplace is slated to go live in November, with the aim of providing an even wider selection of products to their customers. Whether the marketplace will be available in all existing markets or limited to Germany, their home country, remains to be seen.
“We want to meet the needs of every pet parent,”
According to Lefebvre, the primary goal behind the marketplace launch is to cater to the needs of every pet owner out there. By expanding their product offerings, they hope to become the go-to destination for all pet care needs.
Unlocking Potential: Higher Valuation on the Horizon
While Zooplus had been hesitant about introducing a marketplace in the past, they have now taken the leap, anticipating a boost in revenue and potentially raising their company’s valuation. This strategic move could make them more attractive to potential buyers down the line, setting them up for a bright future ahead.